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Investing in Alphabet Stock (GOOGL)

by Penny Roberts
January 12, 2021

Alphabet Inc. was initially founded as a search engine company in 1998 under the name Google Inc. Since that time, Google has grown to be the world’s most popular search engine, with an eighty seven % share of the global research industry. The company has diversified much beyond engines like google in the past 2 decades. It reorganized in 2015 and created the holding company Alphabet Inc. The parent holds Google, the largest subsidiary of its, and a number of other companies. Alphabet is actually listed on the Nasdaq exchange under the ticker symbols, GOOGL (Class A ) and GOOG (Class C).

Alphabet earns revenue with the Google Search engine, YouTube, Google Play, Google Cloud, Chrome browser , and Android mobile operating system. Furthermore, the company has made considerable investments in the Stadia cloud gaming system, Waymo self-driving vehicles, along with other technology initiatives.

Alphabet competes with companies that offer online platforms for connecting individuals with info and relevant advertising, digital content and application platforms, enterprise cloud services, and more. Main competitors include Amazon.com Inc. (AMZN), Microsoft Corp. (MSFT), Apple Inc. (AAPL), Facebook Inc. (FB), Alibaba Group Holdings Ltd. (BABA), while others.

Alphabet’s Latest Developments
On October 29, 2020, Google parent Alphabet posted Q3 2020 EPS which beat analysts’ estimates by a wide margin. Both total revenue as well as cloud revenue even surpassed expectations. Net income, revenue, and also cloud revenue each rose compared to the year ago quarter driven by increased advertising spend. “Total revenues of $46.2 billion in the third quarter reflect wide based growth led by a rise in advertiser invest in Youtube and Search as well as continued strength in google Cloud and Play,” said CFO Ruth Porat.
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